MobileMobile | Continue

Inn Forum

Log in  /  Sign up
Hot Search: InnJoo UI Note i2s
View: 42|Reply: 0

Impact of Colors in App logo Design

[Copy link]








Rank: 1

Post on 2019-3-12 11:01:19 | All posts |Read mode
An important component of a good logo is color. Properly chosen colors enliven the form and are associated with the company's business and the subject of the site. The color scale should correspond to the general theme, strengthen the expressiveness of the form, the text, select the defining elements and mask the minor ones. It should be remembered that the motley logos are poorly remembered and sometimes even irritate the eyes.

In addition, with an abundance of flowers, it is difficult to achieve the desired sense of harmony and balance. In a good logo, the number of colors usually does not exceed two, but even here one should not forget about the ratio of colors to each other.

As you know, colors can affect mental perception. When a person encounters this or that color, a spontaneous association of the physiological sensation with the symbolic meaning enshrined in this cultural tradition occurs. Consider the meanings of the basic nine colors.

Red color often acts as a favorite color. He accompanied the person throughout the evolution in the form of the color of iron oxide and in ancient times was used in drawing well-known rock paintings. Different people treat it differently, so it should be used with caution. In general, he expresses vitality, nervous activity, the desire to succeed, impulsiveness and the will to win. Of all the primary colors, red has the strongest effect on the human psyche.

Blue color symbolizes spirituality and personifies the bonds with which a person connects himself with everything around him. Experts in the field of psychology associate it with "spiritual emancipation, soft, light and deliberate device of life." In ordinary life, blue is considered to be the color of loyalty. Eternity, truth, purity and intellectuality are the main associations with which the thinkers of ancient cultures associated the blue color. In addition, blue is most often used in the design and design of logos.

Green color is a sign of safety, permissiveness of action, movement forward. In Christianity, green is the color of spring and vegetation, and therefore it has become a symbol of the victory of spring over winter or life over death. Green is formed as a result of the merging of blue and yellow colors, therefore in the cultures of many nations there are beliefs that this color has mystical properties. From the point of view of psychologists - green promotes life, growth, harmony, unites people with nature, helps to be closer to each other, gives self-respect, firmness, naturalness, justice, develops will power, constancy.

Yellow is used as a warning, warning color, often in combination with black oblique stripes - to enhance visual contrast. Yellow color is a bright, stimulating color, it increases concentration, improves memory, organizes, promotes correct and quick decision-making, helps to understand new ideas and points of view of other people, the color of optimism. But, unfortunately, when designing logos, yellow color is hardly used, as it is difficult to distinguish on a white background. It is mainly used in a combination of darker colors: black, green and blue.

The black
In the legends of many European nations, black is the color of mourning and dark forces associate with it. However, for example, in Egypt, it means rebirth and resurrection, among the Jews - understanding and kingdom, and in heraldry - prudence and wisdom. In spite of all this, black logos look reliable, solid and inspire confidence. Black goes well with many colors and is therefore most in demand when designing logos.

Violet color symbolizes Christians priestly right, power and at the same time sadness. From the point of view of psychology, he pushes for great ideas, develops intuition, gives inspiration, compassion, sensitivity, causes the desire to fascinate and enhances suggestibility. It is noteworthy that in art, the purple color was discovered last. Designers use this color infrequently and, if used, only in combination with other colors.

Gray color does not carry any psychological trends. It can be said that it is a neutral color and it is very good in combination with other colors, like black or white, but at the same time it is more expressive. Unlike many other colors, gray is practically not boring and is very often used by professional designers who have wonderful tastes and who pay great attention to detail.

Brown is a widespread color. It is found as the color of the soil, animal hair, tree bark, clay, dirt. In Christianity, brown is associated with spiritual death and degradation. In the development of logos, this color is practically not used.

White color gives a feeling of perfection, completeness, demonstrates the absolute solution, freedom, removal of obstacles, its main idea is equality. In addition, white color has the peculiarity of visually increasing the space. In the Bible, this color symbolizes purity and innocence.

Props Report

Points policy of this forum

!fastreply! Top Return List