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Twitter has a new advertising channel: your following list

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Post on 2014-12-31 06:09:29 | All posts |Read mode
Last edited by Placido on 2014-12-31 06:11


No matter your school of thought on how you use Twitter, the list of people you follow now includes advertising. The first customer: MasterCard. On the web, and in the official Twitter apps for iPhone andAndroid, you'll find that you, and everybody else, have MasterCard as a promoted entry in your Following list.

Now, this doesn't mean that you're actually following MasterCard — they have just 388,000 followers and not the quarter-million user base of Twitter. It just means that MasterCard has managed to get an ad inserted in every following list tempting you to follow them back (at least on the iOS and web interfaces it's clear that you're not actually following them, the Android app shows the same checkmark button for accounts you're actually following and the MasterCard promotional listing). The left-to-fallow official Twitter apps for BlackBerry 10 and Windows Phone, however, aren't showing the sponsored listing, nor are third-party Twitter clients.

While for most of us that's not the worst thing in the world — you're not actually seeing all of MasterCard's tweets, it is an interesting concept for advertising, especially if you're the type that looks at the list of whom somebody else is following. MasterCard is there. Everywhere you look on Twitter's following lists, you'll find MasterCard. Even for Visa and American Express. We're sure they're utterlythrilled about that.


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